TikTok dominates in the UK, new research reveals
Feb 21, 2024 · The report also shows that the social media giant tops the charts when it comes to mobile apps ranked by consumer spending, followed by Tinder and Disney+ in second and …
WATCH: Giffgaff debuts ad under Pablo’s creative direction
Sep 23, 2024 · Giffgaff has launched its first campaign since indie agency Pablo took over the account from Neverland earlier this year. The 31-second ad features the protagonist in a …
Interview: Luxe Collective CEO on disruptive marketing beyond …
Dec 21, 2023 · Mobile Marketing Magazine sits down with Ben Gallagher, Co-Founder and Head of Social Media of luxury resale platform Luxe Collective to discuss the brand’s journey, …
15 years of WhatsApp: How has the platform evolved?
Feb 23, 2024 · Since launching in 2009, WhatsApp has become a staple in the way people communicate, revolutionising the mobile messaging industry.. Now with roughly two billion …
Interview: Samsung Marketing and Omnichannel Director Annika …
Jan 18, 2024 · Mobile Marketing Magazine sits down with Samsung’s Marketing and Omnichannel Director, Annika Bizon, to discuss the monumental launch of the S24 series, marking a new …
IMImobile acquires Impact Mobile to expand North American …
Cloud communications specialist IMImobile has agreed to acquire Impact Mobile, one of Canadas leading providers of end-to-end mobile engagement solutions, from Dealnet Capital …
MMA Reveals Forum Speaker Line-up - Mobile Marketing Magazine
The Mobile Marketing Association (MMA) has announced the initial speaker line up for its upcoming Mobile Marketing Association Forum EMEA in London.. Under the theme now and …
Cadbury launches Worldwide Hide Easter Egg campaign
Cadbury has launched its Worldwide Hide campaign for the third year running.The campaign invites people to hide digital purple eggs anywhere in the world via Google Street View. The …
What’s the difference between OTT messaging apps and SMS?
Sep 23, 2020 · Priyank Parikh, Global VP of Solutions Engineering & PMO at mGage, considers the difference between the two, and explains why SMS is a more effective markerting …
Boots Opticians launches eye-opening ad encouraging customers …
Jan 10, 2024 · It also highlights that with Boots Opticians it’s also possible to get a third pair of glasses for free this month. Boots Opticians Head of Brand and Digital, Gail Borley said: “We …