Chief Marketer - Marketing Strategies, Insights & Resources
View Full Calendar. Chief Marketer is an information hub connecting a global portfolio of more than a dozen marketing-focused brands including Event Marketer, AdExchanger, AdMonsters, Cynopsis Gaming, Cynopsis, Multichannel Marketer, PR News, and more—an aggregate audience topping 1.1 million readers. We are a one-stop “power portal” for ...
THE TOP 100 PROMOTION AGENCIES - Chief Marketer
Jun 1, 2004 · Executive Perspectives for Modern Marketers. Chief Marketer is an information hub connecting a global portfolio of more than a dozen marketing-focused brands including Event Marketer, AdExchanger, AdMonsters, Cynopsis Gaming, Cynopsis, Multichannel Marketer, PR News, and more—an aggregate audience topping 1.1 million readers.
P. Diddy Reaches for Ciroc Vodka - Chief Marketer
Oct 29, 2007 · By Chief Marketer Staff. Monday, October 29, 2007. Rapper Sean “P.Diddy” Combs has signed a partnership with spirit maker Diageo PLC to promote the company’s Ciroc Vodka in the U.S., in return for 50% of the profits from the brand. The performer announced the deal in London, where Diageo is based. The company said the arrangement could be ...
Wal-Mart Launches New Marketing Slogan - Chief Marketer
By. Friday, September 14, 2007. Wal-Mart is out with a new marketing tagline, which focuses on cost savings and includes new TV spots and an interactive Web site. The new slogan, “ Save Money. Live Better,” the first in nearly 20 years, replaces Wal-Mart’s “Always Low Prices” tagline. The campaign builds off an economic study by ...
Cheerwine’s Time Has Come for a National Brand Push
Jun 1, 2009 · Here’s the beverage market a brand like Cheerwine faces today, according to market research firm Mintel: Regular soda lost 15.6 million U.S. consumers age 18 and over from 2003 to 2008. In the same period, the diet soda segment added only 7.8 million consumers. 34% of adults who buy non-alcoholic beverages report drinking more water and less ...
Why Kamala Harris’s Marketing Emails Are Hitting the Mark
Tuesday, August 6, 2024. Editor’s Note: Savvy email marketers know the power of a catchy subject line. It’s not easy to grab consumers’ attention amid the clutter—and it’s even harder to hit the mark. A column in CM sister pub PRNEWS analyzes the email marketing tactics of presidential candidate Kamala Harris and why they are scoring ...
About Chief Marketer
WELCOME TO CHIEF MARKETER: THE INDUSTRY’S ONLY ‘POWER PORTAL’ Chief Marketer is an information hub connecting a global portfolio of more than a dozen marketing-focused brands including Event Marketer, AdExchanger, AdMonsters, Esports Business, Cynopsis, Multichannel Merchant, PR News, Studio Daily, and more—an aggregate audience topping …
Understanding and Marketing to the Modern LGBTQ Community
By Patty Odell. A massive cultural shift is underway driven by conversations around inclusivity and diversity—along with the #MeToo movement. This has had a major impact on marketers, not only on how they connect with the LGBTQ community, but internally on how they treat LGBTQ employees from a sexual orientation and gender identity standpoint.
The CMO Role Is Evolving Yet Again - Chief Marketer
Oct 11, 2024 · Tim Ringel is the Global CEO of the next-generation international advertising group Meet The People. The CMO role is evolving—yet again. Tim Ringel, Global CEO of Meet the People, details ways the most effective CMOs are increasing their job tenure, despite the ever expanding list of responsibilities tied to the position.
DISNEY DIRECT MARKETING - Chief Marketer
Monday, June 1, 1998. Michael Eisner, the high-powered CEO of The Walt Disney Co., has a simple formula for his managers: You have to achieve regular annual growth of 20% to become a “division of note.”. By that standard, Disney Direct Marketing should be high on the corporate winner’s list. It has grown from $65 million in sales two ...