Publicity stunt or showcasing stupidity?
CHENNAI: Shock advertising has always been a thing. Whether through titillation or provocation, brands as well as individuals ...
Did YesMadam just milk ‘Narayana Murthy 70 hours work week’ keyword on LinkedIn?
LinkedIn, among the last remaining sane social media platforms in India, has rediscovered itself as a place for aspiring ...
The Express Tribune15h
'Yes Madam' faces backlash after staged employee sacking to raise awareness on stress
An Indian beauty service start-up is facing backlash over a publicity campaign designed to highlight workplace stress. According to BBC, the company’s email, which went viral on social media, stated ...
Dataquest15h
YesMadam Layoffs After Stress Survey Leave Many Questioning: PR Stunt?
YesMadam, a platform for beauty services that provides doorstep services, has drawn criticism after allegedly firing workers ...
The News International16h
Indian beauty start-up faces criticism over pretend emails sacking workers
An Indian beauty service start-up has become the centre of backlash and criticism in its bid to bring attention to workplace ...
Explained: YesMadam’s controversial workplace stress campaign
Noida-based beauty service platform YesMadam has recently come under fire for allegedly firing its employees who reported workplace stress during an internal survey. But, there's more to the story!
edexlive20h
YesMadam got everyone thinking "why madam?": Employee "spills the beans" about controversial layoff email screenshot
YesMadam, an at-home beauty services start-up based out of the Delhi-National Capital Region (Delhi-NCR), sparked outrage on ...
Social Samosa22h
How not to follow YesMadam and other brands racing for the low-hanging fruit
YesMadam’s recent campaign, which falsely claimed to fire over 100 employees, has faced severe backlash. Experts weigh in on ...