Texas Attorney General Ken Paxton said Thursday he is investigating whether World Federation of Advertisers and its now-defunct Global Alliance for Responsible Media organized a boycott of social ...
Connected TV is the growth engine of the advertising world. Nothing marries together the brand-building power of lean-back sight, sound and motion advertising with the granular addressability ...
The Department of Justice (DoJ) antitrust court in a filing released Wednesday said Google must divest its web browser Chrome, citing the judge’s earlier ruling that the browser strengthened the ...
Hi John: Thanks for asking. To clarify, no, only 3% of the respondents reduced their digital ad spending in the quarter, and 12.3% remained the same. As the story says, 45% increased spending by ...
Moving quickly after a short evaluation period, Comcast Corp. is now going ahead with a dramatic industry-shaking move to spin off its financially growth-challenged NBCUniversal cable TV networks ...
Jaguar Chief Creative Officer Gerry McGovern calls the new branding "exuberant modernism" that "is imaginative, bold and ...
Sixty-seven percent of new advertisers (113) spent under $500,000, while 6% (10 brands) spent over $5 million.
The second ad in Opendoor's "Reasons To Move" campaign finds a holiday-themed reason to move as soon as possible.
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Ruben Schreurs joined Ebiquity in 2020 as chief product officer when the company acquired Digital Decisions, which he founded.