TikTok is going all-in on live shopping to make a success of the format. Beauty brands are seeing the most momentum - but ...
The Diageo Luxury Group is responsible for driving strategy for brands that retail at more than $100, with the company seeing ...
Brands are failing to represent the disabled community, a group that accounts for 16 million people in the UK, and missing a ...
Reframing marketing as the customer division will help Gousto grow, says new chief customer officer Murray Lambell.
Fast-food chain Wingstop UK has appointed its first-ever chief marketing officer as the business looks to fuel its “next era ...
Dr Martens has been taking action to shift its marketing focus to product rather than “storytelling” as it seeks to emerge ...
The fast food chain says it needed to “do something different” to cut through while remaining true to its ‘Fancy a McDonald’s’ brand platform.
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