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gttkorea
45m
"구매 순간 포착해 전환률 극대화하는 '리테일 미디어'로 소비자와 판매자 모두 만족"
소비자 구매 여정(CDJ)은 제품이나 서비스를 구매하기 위해 소비자가 거치는 단계로, 발견, 고려, 구매, 구매 후 경험 4가지로 구성된다. 오프라인이나 TV, 신문 광고를 보고 제품을 구매했던 선형적 구조에서 현재 많은 ...
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