LinkedIn has launched Lead IQ and enhanced Account IQ capabilities in its latest Sales Navigator release. Lead IQ summarizes LinkedIn data around prospects' experience, achievements, interests, ...

DXPs provide seamless access to digital experiences across multiple channels and devices so firms don’t have to rely on separate tools to manage content. This is the biggest benefit offered by DXPs, ...

Mediaocean, an omnichannel advertising company, is acquiring Innovid, an advertising software provider, for about $525 million. As part of the deal, Innovid will merge with Flashtalking to create an ...

To get there, though, companies need to have confidence that the data housed in their CRM systems and shared between departments is being accurately and efficiently entered and used to communicate ...

Bloomreach has enhanced Bloomreach Discovery with new capabilities for group merchandising, SKU searchability, and facet enhancements. Bloomreach's AI-driven merchandising functionality enhances ...

Sprout Social, a provider of social media management software, has updated its product suite to more seamlessly integrate into marketers' daily workflows. New to the Sprout Social product suite are ...

Claravine has partnered with Slalom to create the Marketing Taxonomy Assessment to help companies identify gaps in their campaign taxonomies, create a strategic roadmap for data collection, and ...

Push notification technology, first introduced by Apple in June 2009 alongside its iOS 3.0 iPhone operating system, have steadily become more important to company marketing strategies. Push ...

Snowflake, a data cloud technology provider, has expanded its partnership with Microsoft to establish a Snowflake Power Platform connector for Microsoft Power Platform, enabling bidirectional access ...

Stirista today launched the Stirista API Marketing Suite to boost access to data solutions through on-demand integrations and real-time insights. Stirista's API Marketing Suite addresses compatibility ...

Sleeping Giant Labs, providers of a research platform to help companies design and execute psychology and data-driven marketing strategies, has launched Brand Campaign StarterKits with actionable, ...

Searchspring, an e-commerce search and merchandising solutions provider, has released Dynamic Custom Profiles to help merchants approach personalization using onsite variables. Expanding on static ...