RCB's launch of a Hindi account on X has sparked a Hindi-Kannada language row, reflecting broader cultural and linguistic tensions in Karnataka.

Royal Challengers Bengaluru is drawing fire for launching a Hindi account on X, with a section of social media users accusing the IPL franchise of imposing Hindi on Kannada speakers. Another section of fans,

Royal Challengers Bangalore's new Hindi-exclusive X account has sparked controversy among Kannada-speaking fans, who argue it overlooks India's linguistic diversity. Supporters of the move, however, emphasize RCB's global fanbase and the account's intent to connect with Hindi speakers.

Royal Challengers Bengaluru have faced backlash from home fans and pro-Kannada activists for launching social media accounts in Hindi. Many have called out the RCB's move by alleging that the franchise is imposing Hindi down their throats.