But in five years of covering rebrands, I've never seen anything quite like the response to the new Jaguar branding. It's ...

Jaguar managing director Rawdon Glover defended the car company's rebrand in a recent interview, denying the ad was meant to ...

Heralded as Charleston’s 20th century world debut, organizers sought to recapture faded but glorious days when it was one of ...

There has been much discussion about Jaguar's rebranded image, with many acting like it has destroyed something sacred. But ...

Jaguars's rebrand has ignited a wave of debate. This attempted rebrand offers three critical lessons for CEOs attempting to ...

BOWIE, Md. - The team that has been known as the Bowie Baysox for decades now has a new name. "We have actually changed the ...

The U.K. legacy carmaker successfully turns eyes toward its Dec. 2 design concept reveal, but is mocked online meanwhile.

Jaguar holds a reputation for targeting male car drivers — and ones with plenty of money. For instance, the company's "Good ...

The rebrand has baffled fans and experts, and has prompted replies from the likes of Tesla CEO Elon Musk. "Do you sell cars?" ...

New logos and promotional videos unveiled by the classic British car brand drew the ire of many on social media this week.

A promotional video for a rebrand of British luxury car brand Jaguar is being criticized online for showing models in ...