The British luxury carmaker’s latest promotional video went viral as it didn’t feature any vehicles, rather had models posing ...
For all companies, there comes a time when a rebrand is needed—either to attract new customers, to keep the old ones ...
Daily Maverick on MSN4m
After the Bell: Jaguar pounces! And misses the marketing markIn a bold move that has left enthusiasts scratching their heads, Jaguar's rebranding effort has swapped its iconic feline ...
Jaguars's rebrand has ignited a wave of debate. This attempted rebrand offers three critical lessons for CEOs attempting to ...
Jaguar will cut its showrooms from 80 to around 20 by 2026, as it looks to target the wealthiest parts of the country with ...
Rawdon Glover told the Financial Times that the campaign's intended message was lost "in a blaze of intolerance" and that it wasn't to be a "woke" statement, as some critics have claimed it to be.
Jaguar holds a reputation for targeting male car drivers — and ones with plenty of money. For instance, the company's "Good ...
Rawdon Glover, Jaguar managing director, told the Financial Times: “If we play in the same way that everybody else does ...
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