Rawdon Glover, Jaguar managing director, told the Financial Times: “If we play in the same way that everybody else does we’ll ...

The boss of Jaguar has fired back at critics, including Nigel Farage, after the brand's controversial new rebrand and ...

Jaguar will cut its showrooms from 80 to around 20 by 2026, as it looks to target the wealthiest parts of the country with ...

For all companies, there comes a time when a rebrand is needed—either to attract new customers, to keep the old ones ...

The boss of Jaguar has hit out at the response to the brand's controversial re-launch, accusing some critics of 'vile hatred ...

Jaguars's rebrand has ignited a wave of debate. This attempted rebrand offers three critical lessons for CEOs attempting to ...

The company showed four new elements, the Device Mark, the Strikethrough, the Exuberant Colors, and the Makers Marks, that ...

The managing director of Jaguar has said he was disappointed by the “vile hatred and intolerance” in responses to a clip of ...

Earlier this week, Jaguar announced a rebranding that has been slammed by social media users and critics as "woke" and ...

Jaguar's boss called out critics of its latest video ad, saying their reaction was "vile hatred" and intolerance. The brand ...

Rawdon Glover, the managing director of Jaguar, said the campaign message had been lost in “a blaze of intolerance”, adding ...

New logos and promotional videos unveiled by the classic British car brand drew the ire of many on social media this week.