For all companies, there comes a time when a rebrand is needed—either to attract new customers, to keep the old ones ...
Jaguar holds a reputation for targeting male car drivers — and ones with plenty of money. For instance, the company's "Good ...
New logos and promotional videos unveiled by the classic British car brand drew the ire of many on social media this week.
Fox News host Greg Gutfeld and the panel react to Jaguar’s "makeover" as the company ditches cars in new ad on ‘Gutfeld!’ ...
As Jaguar's relaunch continues to divide drivers, the director of the company's heritage trust has spoken about the rebrand.
The brand’s new, modernist logo then appears on screen. On X (formerly Twitter), numerous viewers mocked the advert, pointing ...
Jaguar’s bold rebrand introduces a new logo and marketing strategy—but critics question if the automaker is losing sight ...
The U.K. legacy carmaker successfully turns eyes toward its Dec. 2 design concept reveal, but is mocked online meanwhile.
A group of multiracial, gender-bending models emerge from an elevator in cutting-edge makeup and bright-colored clothing to a ...
Leading adland figures have shared their thoughts on the bold Jaguar rebrand, and how it has gotten everyone talking about ...
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