For all companies, there comes a time when a rebrand is needed—either to attract new customers, to keep the old ones ...
Jaguar is going to extreme lengths to deal with a fire risk problem on its recently-axed I-Pace EV. The British automaker has ...
Jaguar’s bold rebrand introduces a new logo and marketing strategy—but critics question if the automaker is losing sight ...
As Jaguar's relaunch continues to divide drivers, the director of the company's heritage trust has spoken about the rebrand.
New logos and promotional videos unveiled by the classic British car brand drew the ire of many on social media this week.
A promotional video for a rebrand of British luxury car brand Jaguar is being criticized online for showing models in ...
A group of multiracial, gender-bending models emerge from an elevator in cutting-edge makeup and bright-colored clothing to a ...
Leading adland figures have shared their thoughts on the bold Jaguar rebrand, and how it has gotten everyone talking about ...
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