Opinion: You don’t actually care about the Jaguar rebrand
Critics of luxury carmaker Jaguar's rebrand are more concerned by imaginary 'wokeism' than its survival as a business, writes ...
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10 European Cars That Dominated American Roads In The ‘80s
Here are 10 luxurious cars with an MSRP of $50,000 or less ... The 1980s saw the production of the Jaguar XJ6. The XJ6 came ...
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After the Bell: Jaguar pounces! And misses the marketing mark
In a bold move that has left enthusiasts scratching their heads, Jaguar's rebranding effort has swapped its iconic feline ...
Why Overhauling a Trusted Brand Carries Big Risks
The skepticism that greeted Jaguar's rebranding to JaGUar shows the challenges marketers face when they tinker with legacy ...
Jaguar Is Buying Back 2,760 Faulty I-Pace EVs Over Fire Risk
Jaguar is going to extreme lengths to deal with a fire risk problem on its recently-axed I-Pace EV. The British automaker has ...
Jaguar to cut UK dealer network by around 75% as part of EV rebrand
Jaguar will cut its showrooms from 80 to around 20 by 2026, as it looks to target the wealthiest parts of the country with ...
Car Brand Jaguar Rebrands, Completely Misses The Mark, Internet Goes Wild With Memes
For all companies, there comes a time when a rebrand is needed—either to attract new customers, to keep the old ones ...
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EX-UK Deputy Prime Minister John Prescott is hailed as a working-class hero after his death at 86
LONDON (AP) — British politician John Prescott, a pugnacious and personable former merchant seaman who rose to the post of ...
'Trust and reserve judgement' on rebrand, says Jaguar
Jaguar has urged people to "trust and reserve judgement" over the rebrand of the carmaker. The company, embarking on the biggest change in its 102-year old history, released a new logo and a so-called ...