Jaguar managing director Rawdon Glover defended the car company's rebrand in a recent interview, denying the ad was meant to ...

But in five years of covering rebrands, I've never seen anything quite like the response to the new Jaguar branding. It's ...

When the first Austin Powers movie was filmed in 1997, the Jaguar he drove on screen was thirty years old, just enough of an ...

The Jacksonville Jaguars extended the contract of their 2019 first-round draft pick, Josh Hines-Allen, earlier this season.

Owning and driving a classic car doesn't have to drain your bank account, as long as you make a proper selection and look for ...

The skepticism that greeted Jaguar's rebranding to JaGUar shows the challenges marketers face when they tinker with legacy ...

The culture wars have come for the automotive industry, with recent ads from two big luxury brands drawing widespread ...

Jaguar is going to extreme lengths to deal with a fire risk problem on its recently-axed I-Pace EV. The British automaker has ...

Jaguar will cut its showrooms from 80 to around 20 by 2026, as it looks to target the wealthiest parts of the country with ...

For all companies, there comes a time when a rebrand is needed—either to attract new customers, to keep the old ones ...

LONDON (AP) — British politician John Prescott, a pugnacious and personable former merchant seaman who rose to the post of ...