Jaguar announced today a bold new approach to their brand image that focuses on Exuberant Modernism, a concept they describe ...

Jaguar’s modernist rebrand sparks anger and mockery online - ‘Do you sell cars?’ Tesla founder Elon Musk responded to the ad ...

Is it Jaguar or JaGUar? Whatever the case, the Indian-owned British brand is out to reinvent itself for an all-electric ...

Jaguar debuted a new video for its relaunched all-electric branding — but it was missing something: cars. Even Elon Musk ...

The British car maker has taken new cars off sale to the general public for more than a year as it reinvents itself to launch three new electric cars, starting in 2026.The new logo is produced in a ...

Jaguars's rebrand has ignited a wave of debate. This attempted rebrand offers three critical lessons for CEOs attempting to ...

New visuals trade a sense of staid luxury for more over-the-top concepts as the brand returns to the idea that “a Jaguar ...

X users compared the Jaguar brand to the Bud Light controversy after the company released a modernist ad to debut its new ...