Jaguar's rebranding demonstrates the risks of logo changes in a competitive market. While aiming for modernity, the ...

Sometimes, brands decide it’s time for a fresh look, swapping out their old logos for something new. Whether it’s a bold ...

Enter branding agency Jones Knowles Ritchie (JKR), who worked closely with the RSPCA to develop a new identity for the ...

The Washington Commanders dropped the racist slur "redskins" from its name and retired a controversial logo after protests ...

Some of the most popular brands in TikTok "matcha hauls" are becoming harder to find as the green tea powder explodes in ...