Full-funnel marketing engages consumers at each stage of the buying journey and is designed to create lasting connections ...

On-demand data suite drives elevated marketing results through enhanced attribution, retargeting and measurement ...

Master cross-channel remarketing with this complete guide on how to reach, engage, and convert users across different ...

The Visits API, which delivers valuable multi-touch attribution and insights into customer journeys. Additional APIs that provide targeted customer profile enrichment, access to essential contact ...

Attribution statements should include the name of the copyright owner and the date the material was published or created. Where possible, you should also provide a link to the Open Government Licence ...

Today’s column is written by Dmitri Kazanski, head of product for North America at MGID. Last click is the most commonly used attribution. Why? Because it’s very simple – but it’s also clearly flawed.

Meta says it’s partnering with sensor firm GelSight and Wonik Robotics, a South Korean robotics company, to commercialize tactile sensors for AI. The new devices aren’t meant for consumers.

while last-touch attribution discounts the entire journey leading to the purchase. Even multi-touch attribution, which distributes credit across touchpoints, often assigns arbitrary value ...