British Airways is taking its first class to a new level of luxury. It's a trend among other airlines like Lufthansa and ...

Introduction Balenciaga, a name synonymous with luxury and cutting-edge design, has become a powerhouse in the world of ...

Timeless design over trendiness supports consistent demand from ... targeting high-net-worth consumers who prioritize quality and craftsmanship over prominent logos. While quiet luxury trends may ...

EVs allow us to create...a very premium experience for people who may not have been able to afford it in the past,” says ...

Jaguar, the iconic British luxury automaker owned by Tata Motors, is embracing a bold transformation as it moves toward an ...

Media outlets endured an hour of marketing waffle, during which they were introduced to the company’s bizarre new logo and branding, as well as the concept set to debut on December 2 ...

New logos and promotional videos unveiled by the classic British car brand drew the ire of many on social media this week.

The British luxury automaker is undergoing its most significant transformation in its 90-year history. Jaguar’s new look ...

The British luxury vehicle ... The new bespoke logo, written as JaGUar, has “seamlessly blended upper and lower case ...

The new logo symbolizes clear specific communication with bold ... The enhanced brand identity highlights a strong commitment to sustainability and contemporary luxury design, ensuring that every ...

The global personal luxury goods market has lost some 50 million consumers this year and is on track to see its first slowdown since the Great Recession (aside from Covid), according to the latest ...