A sentence describing a company's function, markets and competitive advantages; a short written statement of your business goals and philosophies A mission statement defines what an organization ...

Aligning the company’s mission with its culture and values can inspire and motivate employees, foster growth, and strengthen ...

Compelling mission statements do not use lingo, jargon, marketing-speak or corporate-speak. They use down to earth, relatable words that people can grab onto. They choose down-to-earth ...

To lead with purpose, you must know your company’s ‘why’ When the right purpose is activated, it provides a strategic filter for decision-making and a north star in times of uncertainty.

For those who have started – or want to start – a business, writing a mission statement is fundamental for helping yourself, your investors and your audience understand who you are as a brand. In a ...

Whether written as a mission statement, spoken or merely understood, corporate culture describes and governs the ways a company's owners and employees think, feel and act. Your own business's ...

For cliched syntactically-challenged copy mission statements are hard to beat. 'Three people were at work on a construction site. All were doing the same job, but when each was asked what his job was, ...

What comes to mind when you think of a mission statement? Many of us might think of corporate websites or self-help books, or the kind of tagline you might put in your LinkedIn bio. But a mission ...

IN MY EXPERIENCE, a mission statement is more likely to act as a cure for insomnia, a source of incomprehension, or an opportunity ...