The German premium car manufacturer has announced a new partnership with the Chinese motoring giant SAIC to sell a range of ...

In creating a brand, or "branding," a business is managing the effect that the product or service is having on the customer.

The University of Cincinnati accuses the school of breaking copyright and licensing rules by "adopting UC's identity." It ...

A middle school in Tennessee must choose a new mascot after the district’s athletic department said they received a cease-and ...

For all companies, there comes a time when a rebrand is needed—either to attract new customers, to keep the old ones ...

The Weekdays I start my day with the joyful wake-up call from my child, and I truly cherish those first few hours we spend ...

Gucci, Hermes, Louis Vuitton and other luxury brands have home collections with a host of giftable items to delight the ...

A licensing controversy is brewing between the University of Cincinnati and Cheatham Middle School over unauthorized ...

It's certainly eye-catching: A group of multiracial, gender-bending models emerge from an elevator in cutting-edge makeup and ...

Jaguar's new ad campaign, featuring androgynous models and bold slogans, sparks backlash for focusing on 'wokeness' over car ...

Jaguar plans to launch three new electric cars in 2026, focusing on reinventing its brand. A new logo and concept car will ...