Jaguar just announced a rebrand – what does this mean for heritage brands and consumer identity?
Heritage brands like Jaguar and Campbell's possess ... which includes a new logo, is slated to launch on 2 December during ...
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Campbell’s Soup Changes Its Iconic Name for the First Time in Over 154 Years
For more than a century and a half, Campbell’s Soup has been synonymous with American kitchens. Its iconic red-and-whi ...
Tennessean4d
Michigan football's longest-tenured player doesn't like red: 'Rivalry runs within you'
Almost in unison, the two pivoted toward a reporter in a polo shirt with his company logo on it. The problem wasn't the ...
Overhauls of ‘heritage brands’ raise the question: How important are our products to our identities?
A spate of iconic rebrands in recent weeks have left some people reeling in a consumerist society where what we buy says a ...
Campbell’s shareholders approve the company’s new, soupless name
Campbell Soup Co. announced its intention to change its name just over two months ago, saying it wanted to instead be known as the (slightly shorter) Campbell’s Co. Shareholders overwhelmingly ...
The Paris News9d
Free: Campbell’s shareholders approve name change at annual meeting
Recently, at a meeting held in Camden, New Jersey, shareholders approved the change of the company’s official name from ...
News Tribune9d
Campbell’s shareholders approve company’s new name
NEW YORK (AP) -- Campbell's is ditching the soup -- at least in name. And the change has now received shareholders' greenlight. Campbell Soup Co. announced its intention to change its name just over ...