LEGO, the Danish toy production company, has seen a double-digit increase in marketing-driven sales after retooling its marketing mix modeling (MMM) so that it captures the brand’s long-term impact ...

Neuromarketing fuses neuroscience and marketing, and by understanding how the brain processes concern for others, it is possible to design more effective charitable marketing campaigns, say NTU’s ...

Gaming ads viewability exceeds benchmarks in online video and social media, thanks to highly engaged gaming audiences, according to data from Activision Blizzard Media. At the IAB UK Gaming Digital ...

For decades, mid-cap stocks have been the unsung heroes of the investment world, even though they've consistently outperformed both large and small-caps over the past 30 years. State Street Global ...

After success with Reverse Selfie and Toxic Influence, Dove had found a winning formula that pushed the brand to new heights, while delivering record growth. But there was one hiccup. Toxic beauty ...

How do you convince overscheduled families to visit Rochester, NY? The museum set aggressive attendance goals, targeting out-of-state visitors - but after investing in a massive expansion, there ...

Chevrolet created a new music genre, ME-Pop, to launch alongside its newest car model in MENA to achieve 2.8% segment share within six months, market specific share targets and drive brand affinity ...

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive ...

Google Cloud launched an anthem film at its biggest event of the year in the US to arrest attention, claim leadership of a new era in cloud, make the contrast between the old way and new way ...

From price sensitivity, to value swagger. Fruit of the Loom was at a crossroads. The brand had avoided promoting its great value price point for years out of fear it would drag quality perceptions ...

Why is this work relevant for Creative Effectiveness? It costs millions to be a World Cup sponsor, so what do you do if you're that well-known brand, Heinz, but with a limited budget? You Heinzjack it ...

70% of men don't know how to call out misogyny, opting instead for a silence that breeds a culture of acceptance. Though motivated to call it out, they don't have the words to say - instead putting ...