Boost digital campaign precision in New Zealand with Nielsen Advanced Audiences. Powered by CMI, this first-of-its-kind solution offers over 4,000 tailored segments, seamless DSP integration, and ...
Discover the decade-long evolution of Australia’s food and beverage advertising in Nielsen’s 2024 Report. Explore trends in ad spend, media placements, and shifting consumer attitudes toward ...
FOX hits company-high water mark in the Media Distributor Gauge with 8.4% of TV; exhibits largest monthly increase ...
NEW YORK – November 19, 2024 – Broadcast viewership continued its seasonal ascent in October, lifted by gains in both sports and drama viewing, according to Nielsen’s October 2024 report of The Gauge™ ...
In October, changes in the autumn season typically affect television viewing patterns, leading to variations in how people consume video content on TV screens. During this month, there was an average ...
DMA (Designated Market Area) regions are the geographic areas in the U.S. in which local television viewing is measured by Nielsen. A DMA region is a group of counties and zip codes that form an ...
Notre rapport On-Target explore les habitudes médiatiques de trois publics clés aux États-Unis pour vous aider à naviguer dans le paysage médiatique en mutation.
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