The framework released this morning by the ARF divides TV into six clusters that can be combined into two new mini universes ...

Texas Attorney General Ken Paxton said Thursday he is investigating whether World Federation of Advertisers and its now-defunct Global Alliance for Responsible Media organized a boycott of social ...

Bill Wise, CEO of Mediaocean, said: “We believe Innovid, Mediaocean, and Flashtalking represent decades of innovation and integrations of some of the world's best technologies. Together, we will be a ...

Connected TV is the growth engine of the advertising world. Nothing marries together the brand-building power of lean-back sight, sound and motion advertising with the granular addressability ...

The Department of Justice (DoJ) antitrust court in a filing released Wednesday said Google must divest its web browser Chrome, citing the judge’s earlier ruling that the browser strengthened the ...

Hi John: Thanks for asking. To clarify, no, only 3% of the respondents reduced their digital ad spending in the quarter, and 12.3% remained the same. As the story says, 45% increased spending by ...

Moving quickly after a short evaluation period, Comcast Corp. is now going ahead with a dramatic industry-shaking move to spin off its financially growth-challenged NBCUniversal cable TV networks ...

Jaguar Chief Creative Officer Gerry McGovern calls the new branding "exuberant modernism" that "is imaginative, bold and ...

Sixty-seven percent of new advertisers (113) spent under $500,000, while 6% (10 brands) spent over $5 million.

The second ad in Opendoor's "Reasons To Move" campaign finds a holiday-themed reason to move as soon as possible.