Digging into the mind of the consumer to understand what’s most important to them going forward. What will resonate? What ...

Simpler cancellations. The FTC’s Click to Cancel rule requires businesses to offer easy, user-friendly cancellation options ...

AI in customer experience can drive efficiency, but finding the right balance with personal touch is key to keeping loyal ...

AI in customer service transforms CX with smarter chatbots, proactive insights, and effortless customer experiences that ...

This year’s top marketing campaigns not only captured audience attention but also reshaped how brands connect with consumers.

AI is transforming content discovery. Creators must adapt to guarantee fair compensation, protect attribution and stay ...

Contact center as a service (CCaaS) has become indispensable in today’s customer-centric business environment. This cloud-based solution allows businesses to manage and optimize customer ...

SAN ANTONIO — Optimizely, a provider of digital customer experience software, has taken center stage at its annual user conference, Opticon, at the JW Marriott in San Antonio this week to unveil ...

As voice search continues to grow in popularity, driven by the rise of AI-powered assistants such as Siri, Alexa and Google Assistant, along with the prevalence of voice search on smartphones, the ...

Critical metric. Churn isn't just a number — it's a telltale heart of customer satisfaction and business health. Revenue driver. Tackling churn goes beyond fixing leaks. It's about nurturing a ...

SAN ANTONIO — Remember March 2023 and Silicon Valley Bank's downfall? It was the US's second largest bank collapse. Gaita Marie Mompoint certainly remembers. She was the director of marketing ...

When digital asset management is done right, it gives teams easy access to the best, brand-safe content they need and creates smooth workflows. Software governance remains a hot topic at digital ...