Pilot marketing campaigns are a critical component of successful marketing strategies, providing a low-risk opportunity to ...
We spoke with Murillo about the next phase of Discover’s campaign platform, how the brand is marketing it to consumers and ...
Marketers’ deep understanding of customers and what motivates their behaviors allows them to “see around corners” on behalf ...
SOV can significantly enhance competitive analysis. This often-overlooked measurement can provide a comprehensive view of a ...
Join Deluxe and Chief Marketer as we dive into the complex world of trigger marketing. In this discussion, we’llexplore how to implement trigger marketing strategies that resonate with clients and ...
Lucyd is working to have more physical retailers carry its product because that’s where the large majority of eyeglasses are ...
PRNEWS: How should brands decide if a LinkedIn newsletter is a good route for them? Tayler Felix: If your brand has an ...
Marketers on Fire: California Pizza Kitchen CMO on Tapping New Agency Partners to Drive Brand Growth
When Dawn Keller joined California Pizza Kitchen as Chief Marketing Officer earlier this year, the company lacked an agency ...
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