In the UK as a whole, lamb consumption has been in steady decline during the last 20 years. This is driven by comparatively high prices relative to other proteins, such as chicken. For the Muslim ...

New AHDB research shows how halal consumers’ behaviours and consumption habits have changed since the Covid pandemic and the cost-of-living crisis. Our report assesses the attitudes and shopping ...

UK feed wheat futures (May-25) closed at £190.15/t yesterday, falling £3.30/t from Friday’s close. The Nov-25 contract also down £3.35/t over the same period, to close at £187.10/t. UK feed wheat ...

UK feed wheat futures (Nov-24) closed at £180.35/t yesterday, rising £0.30/t from Wednesday’s close. The May-25 contract also rose £0.30/t over the same period, to close at £193.25/t. Today is the ...

Our recent study explores Gen Z attitudes towards food, influences on their shopping behaviour and where they are sourcing this information from. Born between 1997–2012, Gen Z are the retail consumers ...

Brazil is the world’s fourth-largest pork producer, standing behind China, the European Union and the United States. Pork production in Brazil has seen strong growth in recent years, following ...

We carried out this analysis to understand how cattle and sheep supplies may change in the future, which is imperative for the strategic planning of businesses involved in the production of beef and ...

The AHDB Early Bird Survey, published today, predicts an increase of 5.4% in the UK wheat area for harvest 2025. However, at 1,613 Kha, the projected 2025 area remains below the 2019–2023 average of 1 ...

Our newly recruited student activators were out in full force at the recent British Universities and Colleges Sport (BUCS) short course swimming championships, promoting the benefits of milk to young ...

Around two thirds of 10–22-year-olds claim to often hear about food and drink on social media (IGD, 2023). ‘ Tiktok/ Instagram reels have the biggest influence on what I cook’ Female, 16-22 (IGD, 2023 ...

A hands-on, interactive conference at Abertay University provided teachers from across Scotland with curriculum support and teaching resources to help them empower young people with the skills and ...

As a generation of approximately 10 million, Gen Z (those born between 1997 – 2012) are the shoppers of the future, and are anticipated to account for 11% of UK retail spend by the end of 2030 ...