Coca-Cola’s AI holiday campaign was met with polarizing responses, including headlines such as “Coca-Cola kills off Santa” ...

McDonald’s Corp. unveiled an overhaul of its US value platform that it hopes will lure penny-pinching customers back into its ...

Every campaign is different, and every creative has their own methods, but the right tech can bring teams together and ...

Kraft Heinz is facing criticism for how it responded to a customer who says she bought multiple boxes of the brand’s ...

London-based phone company Nothing is getting a big awareness boost after making fun of Jaguar’s widely criticized new look.

WBD’s contextual targeting tool, called Moments, allows advertisers to target their ads by thematic content rather than more ...

Why creative directors need a collaborative, centralized brand-building platform so they can focus on what’s most important: ...

Like many retailers, Sephora is looking to understand the election’s impact on consumer outlooks. Over the summer, Macy’s Inc ...

The Publicis Groupe agency was selected to handle creative for A1rwater, which was founded in Abu Dhabi, United Arab Emirates ...

Matt Damon, Tom Brady, Jack Harlow and Fat Joe also make appearances in the spot. The campaign also included a catchy ...

“The only thing we know about the future is that it will be different,” Peter Drucker famously observed. While 2024 was ...

As consumers grapple with ad fatigue and a growing mistrust of digital platforms, brands are increasingly turning back to a ...