But in five years of covering rebrands, I've never seen anything quite like the response to the new Jaguar branding. It's ...

A Tennessee middle school who says is being threatened with legal action by the University of Cincinnati could be getting ...

When Katja Vogt considers a Jaguar, she pictures a British-made car purring confidently along the Italian coastline — a vision of familiarity that conveys “that dreaming, longing feeling we a ...

WHY IT RATES: Kensington's rebrand comes with two new 60-second videos inspiring wanderlust and the brand's luxury offerings.

Cheatham Middle School, located about 30 miles outside Nashville, said Friday it received a cease-and-desist letter from UC, ...

"It's a refresh, not a rebrand. We would say it's an evolution, not a revolution." That's how Ashley Havili, VP of marketing ...

The skepticism that greeted Jaguar's rebranding to JaGUar shows the challenges marketers face when they tinker with legacy ...

Jaguar is going to extreme lengths to deal with a fire risk problem on its recently-axed I-Pace EV. The British automaker has ...

It was just announced that Bethpage Federal Credit Union is rebranding to become FourLeaf Federal Credit Union early next ...

And yet even the most ubiquitous of brands can't rest on its laurels. And it was a major rebrand in 1971 that truly helped Kodak imprint itself on the camera-carrying consciousness. Central to this ...

For all companies, there comes a time when a rebrand is needed—either to attract new customers, to keep the old ones ...