WHY IT RATES: Kensington's rebrand comes with two new 60-second videos inspiring wanderlust and the brand's luxury offerings.

A Tennessee middle school who says is being threatened with legal action by the University of Cincinnati could be getting ...

Cheatham Middle School, located about 30 miles outside Nashville, said Friday it received a cease-and-desist letter from UC, ...

"It's a refresh, not a rebrand. We would say it's an evolution, not a revolution." That's how Ashley Havili, VP of marketing ...

The skepticism that greeted Jaguar's rebranding to JaGUar shows the challenges marketers face when they tinker with legacy ...

Jaguar is going to extreme lengths to deal with a fire risk problem on its recently-axed I-Pace EV. The British automaker has ...

It was just announced that Bethpage Federal Credit Union is rebranding to become FourLeaf Federal Credit Union early next ...

And yet even the most ubiquitous of brands can't rest on its laurels. And it was a major rebrand in 1971 that truly helped Kodak imprint itself on the camera-carrying consciousness. Central to this ...

For all companies, there comes a time when a rebrand is needed—either to attract new customers, to keep the old ones ...

Heralded as Charleston’s 20th century world debut, organizers sought to recapture faded but glorious days when it was one of ...

WILMINGTON, N.C. (WECT) - People say the Cargo District of Wilmington is booming with business and attracting customers.

Jaguar has urged people to "trust and reserve judgement" over the rebrand of the carmaker. The company, embarking on the biggest change in its 102-year old history, released a new logo and a so-called ...