Earlier this year, viral TikToker Jools Lebron shared a video talking about being "demure," and now it's being crowned word ...

As Gen Z comes of age right before the world’s eyes (virtually, of course) their fresh takes on the young adult lingua franca ...

We’ve demure-d our way through 2024. We’ve played passenger princess. We’ve rawdogged it and we’ve hyped it. All of it.

If you use social media, you are surely familiar with the phrase “Very Demure, Very Mindful.”The catchphrase is on the tip of ...

Thanks to Jools Lebron, demure has become Dictionary.com's word of the year, after the creator's viral video blew up on ...

The new year is almost here. So what needs to be left behind in 2024? Well, the word “demure” for starters. And slime green ...

"Demure" is officially Dictionary.com's word of the year for 2024. TikTok star Jools Lebron is responsible for its virality ...

since TikTok influencer Jools Lebron used it in an August post that went hugely viral. In Lebron’s original satirical TikTok video, which has amassed more than 54 million views, the content ...

The term experienced a meteoric rise in popularity, largely attributed to TikToker Jools Lebron's viral video where she said, "Very demure, very mindful," describing her preferred workplace makeup ...