Jaguar Is Buying Back 2,760 Faulty I-Pace EVs Over Fire Risk
Jaguar is buying back 2,760 I-Pace EVs from US owners due to the risk of fire. Drivers had previously been told to limit ...
Why Overhauling a Trusted Brand Carries Big Risks
The skepticism that greeted Jaguar's rebranding to JaGUar shows the challenges marketers face when they tinker with legacy ...