The skepticism that greeted Jaguar's rebranding to JaGUar shows the challenges marketers face when they tinker with legacy ...

The new Jaguar logo and promotional campaign have sparked considerable controversy in recent days. To put it mildly, the ...

Jaguar will cut its showrooms from 80 to around 20 by 2026, as it looks to target the wealthiest parts of the country with ...

Jaguar Health, Inc. (NASDAQ:JAGX) today announced that Lisa Conte, the company’s founder, president and CEO, will present in ...

For all companies, there comes a time when a rebrand is needed—either to attract new customers, to keep the old ones ...

LONDON (AP) — British politician John Prescott, a pugnacious and personable former merchant seaman who rose to the post of ...

The boss of Jaguar has hit out at the response to the brand's controversial re-launch, accusing some critics of 'vile hatred ...

The internet has plenty to say about Jaguar's recent colorful rebrand. This article breaks down what happened and shares five hacks to crush your next product launch.

Jaguar has urged people to "trust and reserve judgement" over the rebrand of the carmaker. The company, embarking on the biggest change in its 102-year old history, released a new logo and a so-called ...

As the fall semester draws to a close and high school seniors begin to consider their options for attending college next year ...

It took five years and lots of media frenzy, but Marc Jacobs has officially moved into the Frank Lloyd Wright Hoffman House ...