For all companies, there comes a time when a rebrand is needed—either to attract new customers, to keep the old ones ...

Jaguar's boss called out critics of its latest video ad, saying their reaction was "vile hatred" and intolerance. The brand ...

Once the world's fastest car until the arrival of another British powerhouse, the Jaguar XJ220 gained its renown from its ...

Jaguar’s bold rebrand introduces a new logo and marketing strategy—but critics question if the automaker is losing sight of ...

The Jag launch has at least achieved one thing – it’s got people talking about automotive advertising again. Here we dip into ...

A ‘NEW’ classic Jaguar has been unveiled with a roaring petrol engine – just days after the British firm’s controversial ...

The boss of Jaguar has hit out at the response to the brand's controversial re-launch, accusing some critics of 'vile hatred ...

New logos and promotional videos unveiled by the classic British car brand drew the ire of many on social media this week.

The culture wars have come for the automotive industry, with recent ads from two big luxury brands drawing widespread ...

The British car maker has taken new cars off sale to the general public for more than a year as it reinvents itself to launch three new electric cars, starting in 2026.The new logo is produced in a ...