Tale of Two Carmakers: Jaguar's 'Woke' Rebranding vs. Volvo's Family Focus
The culture wars have come for the automotive industry, with recent ads from two big luxury brands drawing widespread attention on social media.
Opinion
Opinion: You don’t actually care about the Jaguar rebrand
Critics of luxury carmaker Jaguar's rebrand are more concerned by imaginary 'wokeism' than its survival as a business, writes David Adams.
Jaguar Rebrand Is Pink, Diverse and Doesn’t Feature Any Cars
The U.K. legacy carmaker successfully turns eyes toward its Dec. 2 design concept reveal, but is mocked online meanwhile.
Jaguar Rebrand Called 'Disastrous' as Focus on Diversity Comes Under Fire
Jaguar holds a reputation for targeting male car drivers — and ones with plenty of money. For instance, the company's "Good to be Bad" campaign in 2014 featured British male actors such as Tom Hiddleston and Ben Kingsley portraying suave villains, reinforcing a masculine brand image.
Jaguar blasted for 'doubling down' on 'woke' rebrand: 'People have had enough!'
British car manufacturer Jaguar has been blasted for "doubling down" on their controversial rebrand, as commentator Ellie Wheatley claimed people have "had enough of woke". The company, founded in 1922,
New Jaguar ‘woke’ ad misses the moment, carmaker’s stock falls
Amber Duke and Niall Stanage react to dueling ads from carmakers Volvo and Jaguar. #jaguarad #volvoad
Jaguar Rebrand Is Absolute Genius—Here’s Why
There has been much discussion about Jaguar's rebranded image, with many acting like it has destroyed something sacred. But ...
Jaguar Is Buying Back 2,760 Faulty I-Pace EVs Over Fire Risk
Jaguar is going to extreme lengths to deal with a fire risk problem on its recently-axed I-Pace EV. The British automaker has ...
Maybe, just maybe, the Jaguar rebrand isn't as disastrous as we thought
But in five years of covering rebrands, I've never seen anything quite like the response to the new Jaguar branding. It's ...
What Executives Can Learn From Jaguar’s New Rebranding Campaign
Rebranding campaigns are meant to generate favorable awareness and positive press coverage about products. But sometimes the ...
The Financial Express1h
Jaguar’s dramatic leap: Racing into the future or just spinning its wheels?
As Jaguar pivots to an all-electric future, bold rebranding raises questions about its market positioning amidst lagging ...
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Jaguar's New Cars May Alienate Buyers More Than Its New Brand Identity
Pop-out cameras are nothing new; Volkswagen has been using them for its rear-view cameras for years now. This, though, is ...
Jaguar debuts its new branding in a video — and it's missing one thing: cars. It's getting roasted by some online.
Jaguar debuted a new video for its relaunched all-electric branding — but it was missing something: cars. Even Elon Musk ...
whichcar1h
Driven to extinction: Jaguar XE
For a lower-end product, the Jaguar XE was certainly conceived with some ambition. Targeting the BMW 3 Series, the Audi A4 ...
Jaguar managing director defends rebrand, accuses critics of 'hatred and intolerance'
Jaguar managing director Rawdon Glover defended the car company's rebrand in a recent interview, denying the ad was meant to ...