Critics of luxury carmaker Jaguar's rebrand are more concerned by imaginary 'wokeism' than its survival as a business, writes ...

The ad, released earlier on November 19, featured models in bright outfits but no vehicles. As a result, it received a lot of ...

Here are 10 luxurious cars with an MSRP of $50,000 or less ... The 1980s saw the production of the Jaguar XJ6. The XJ6 came ...

But in five years of covering rebrands, I've never seen anything quite like the response to the new Jaguar branding. It's ...

Jaguar managing director Rawdon Glover defended the car company's rebrand in a recent interview, denying the ad was meant to ...

It has been 30 years since the first movie in the shagadelic series premiered. If you're nostalgic for the '90s (or just for ...

When the first Austin Powers movie was filmed in 1997, the Jaguar he drove on screen was thirty years old, just enough of an ...

The skepticism that greeted Jaguar's rebranding to JaGUar shows the challenges marketers face when they tinker with legacy ...

The culture wars have come for the automotive industry, with recent ads from two big luxury brands drawing widespread ...

Jaguar is going to extreme lengths to deal with a fire risk problem on its recently-axed I-Pace EV. The British automaker has ...

Jaguar will cut its showrooms from 80 to around 20 by 2026, as it looks to target the wealthiest parts of the country with ...

For all companies, there comes a time when a rebrand is needed—either to attract new customers, to keep the old ones ...