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Maybe, just maybe, the Jaguar rebrand isn't as disastrous as we thought

But in five years of covering rebrands, I've never seen anything quite like the response to the new Jaguar branding. It's rare that a rebrand gets everyone from branding experts to Elon Musk talking,

Jaguar Rebrand Is Absolute Genius—Here’s Why

There has been much discussion about Jaguar's rebranded image, with many acting like it has destroyed something sacred. But there's method in the madness.

SmartCompany · 37m

Opinion: You don’t actually care about the Jaguar rebrand

Critics of luxury carmaker Jaguar's rebrand are more concerned by imaginary 'wokeism' than its survival as a business, writes David Adams.

The Wall Street Journal on MSN · 4d

Jaguar Rebrand Is Pink, Diverse and Doesn’t Feature Any Cars

The U.K. legacy carmaker successfully turns eyes toward its Dec. 2 design concept reveal, but is mocked online meanwhile.

'Trust and reserve judgement' on rebrand, says Jaguar

Either way, the rebrand has grabbed people's attention and Jaguar has since admitted it not only expected such debate - but it wanted it. In the 1960s, Jaguar launched the E-Type and XJ which have come to be known among some of the most iconic cars of all time.

CarBuzz on MSN · 1d

Why Jaguars Rebrand Is (Possibly) A Stroke Of Genius

Jaguar is rebranding for its new age of electric only vehicles. Everyone is talking about it. Just not for the right reasons.

9hon MSN

Tale of Two Carmakers: Jaguar's 'Woke' Rebranding vs. Volvo's Family Focus

The culture wars have come for the automotive industry, with recent ads from two big luxury brands drawing widespread ...

4hon MSN

Jaguar Is Buying Back 2,760 Faulty I-Pace EVs Over Fire Risk

Jaguar is going to extreme lengths to deal with a fire risk problem on its recently-axed I-Pace EV. The British automaker has ...

2h

The Actual 'Shaguar' Jaguar E-Type from 'Austin Powers' Is for Sale

It has been 30 years since the first movie in the shagadelic series premiered. If you're nostalgic for the '90s (or just for ...

https//carbuzz3d

Jaguar's New Cars May Alienate Buyers More Than Its New Brand Identity

Pop-out cameras are nothing new; Volkswagen has been using them for its rear-view cameras for years now. This, though, is ...

5don MSN

Jaguar debuts its new branding in a video — and it's missing one thing: cars. It's getting roasted by some online.

Jaguar debuted a new video for its relaunched all-electric branding — but it was missing something: cars. Even Elon Musk ...

ABP Live on MSN1h

Harsh Goenka Questions Jaguar’s Latest Ad, Says ‘Feels More Like

The ad, released earlier on November 19, featured models in bright outfits but no vehicles. As a result, it received a lot of ...

2hon MSN

Jaguar managing director defends rebrand, accuses critics of 'hatred and intolerance'

Jaguar managing director Rawdon Glover defended the car company's rebrand in a recent interview, denying the ad was meant to ...

3don MSN

Jaguar boss speaks out after backlash to the car brand's latest ad campaign — which didn't include any cars

Jaguar's boss called out critics of its latest video advertisement for their "vile hatred" and "intolerance." The brand needs ...

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