Account-Based Marketing (ABM) is transforming B2B marketing by focusing on high-value accounts and personalized campaigns.

This blog tells you everything you need to know about account-based marketing (ABM): the three types; how they work; and when ...

The findings highlight the growing focus on targeted marketing strategies in one of Southeast Asia's most dynamic business ...

Jasper is using AI to create personalized marketing content to target companies that might be interested in its products.

Jasper is using AI to create personalized marketing content to target companies that might be interested in its products.

ZoomInfo Marketing, ZoomInfo's ABM platform, was launched in 2022 to help demand generation and ABM teams target and convert ...

A successful brand launch today demands a customer-centric, integrated marketing approach powered by digital strategies and ...

Let's take a look at five key trends shaping this next wave: ...

Explore how the rise of women in marketing is reshaping B2B dynamics, as more women become key decision-makers influencing an ...

Restored budgets are boosting resources, while AI’s growing efficiencies and capabilities are set to deliver exponential ...

Cmo: Great marketers have to be fluent in both the language of great creativity, which is very subjective and as we've talked ...