Red Bull Company Limited, the Austrian company that ... the team will be re-branded as "Red Bull New York", including a new logo, uniforms and team colors to take effect immediately.

Unlike traditional marketing, which tends to be a one-way street, sports sponsorship allows brands to become an integral part ...

To say the response has been mixed is charitable at best… The vast majority of reactions to the new branding, which utilises ...

NASCAR has been flirting with the idea of a fourth manufacturer for years. The post Brad Keselowski & Co Take a Veiled Dig at ...

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The prolific rapper talks about her excellent new album The Drive Home. Plus new records by Ankhlejohn, El Cousteau, and ...

WWE has had many World Championship designs throughout the company's illustrious history. How do they rank among each other?

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Christian Horner has thanked his wife Geri Halliwell for her support throughout the scandal involving the Red Bull boss that ...

Others used the platform to reminisce about other Red Bull flavors that are no longer in production, writing, “Bring back ...

The brand said that offering sugar-free options is key to building incrementality across the energy drink category with more ...

Ford will be working with Red Bull Powertrains to build engines from that point forward, while Cadillac will partner with ...