UConn women's basketball star Paige Bueckers is the first NIL athletes with a Nike player edition shoe. She shared the 'G.T.

LeBron James is in quite the shooting slump, especially from long distance. James missed all four of his 3-point attempts for ...

Paige Bueckers is the first NIL athlete to launch a player edition sneaker with Nike, continuing her path as a trailblazer in ...

In August, Bueckers also signed an NIL deal with Unrivaled, the new winter 3×3 professional league co-founded by Breanna ...

The brand’s lost its chief executive, the share price has tumbled and its designs are being put in the shade by newcomers.

Nike athlete Giannis Antetokounmpo ditched brand warfare to accept free Adidas shoes from teammate Damian Lillard.

The center of the college basketball universe has shifted from Iowa City to Los Angeles. And JuJu Watkins has snatched the ...

Nike has a reputation for designing its athletic shoes (such as running shoes and gym shoes) for narrower feet, and I found that to be true of Nike’s Vapor line. Phil Parrish, tennis director of ...

Their brand of basketball took them all the way to the 2015 NBA Finals to face "King" James. Looking at their matchup, it seemed like LeBron had all the tools to win the Finals matchup despite not ...

Earlier this year, Vanessa Bryant unveiled the "Dodgers" Nike Kobe 6 colorway that was believed to be exclusive to the Los Angeles Dodgers players. Now, it appears that the Dodgers-inspired style ...

Basketball legends Shaquille O’Neal and Kobe Bryant dominated the court during their careers and carved their own paths in ...