UConn star Paige Bueckers is making history as the first NIL athlete to design and launch a Nike Player Edition basketball ...

Paige Bueckers is making history as the first NIL athlete to design and launch a Nike Player Edition basketball sneaker, ...

The discussion about Paige Bueckers and Caitlin Clark resurfaced this week as the UConn star became the first NIL athlete to ...

Amid a shooting slump, there are questions about whether or not James's goal of playing 82 games is worth it for the Lakers.

Three years after being acquired by Nike and launching both digital and physical sneakers featuring the iconic swoosh, RTFKT ...

The brand’s lost its chief executive, the share price has tumbled and its designs are being put in the shade by newcomers.

LeBron James' newest Nike LeBron 22 will come in a Christmas theme. Check our Sneakers news for more upcoming releases and ...

The center of the college basketball universe has shifted from Iowa City to Los Angeles. And JuJu Watkins has snatched the ...

Beyond championships and MVP titles, the outspoken Celtics guard wants to be remembered for lifting his community and ...

The kicks in question were the Nike LeBron 22 "South Beach" PE, named after the iconic LeBron 8 "South Beach" that debuted in ...

LeBron James continues to captivate the sneaker world with his latest footwear creation, the Nike LeBron 22 'South Beach' ...

LeBron James has been a member of the Los Angeles Lakers since 2018 but he’s still got plenty of affection for his time with ...