Oversized certificate required after Analytic Partners named in the Gartner Magic Quadrant for Marketing Mix Modelling.

while last-touch attribution discounts the entire journey leading to the purchase. Even multi-touch attribution, which distributes credit across touchpoints, often assigns arbitrary value ...

Full-funnel marketing engages consumers at each stage of the buying journey and is designed to create lasting connections ...

Analytic Partners, the Commercial Intelligence company for insights-driven brands, today announced it has been recognized as ...

Master cross-channel remarketing with this complete guide on how to reach, engage, and convert users across different ...

On-demand data suite drives elevated marketing results through enhanced attribution, retargeting and measurement ...

The physical presence of the boutique is a force multiplier for Nespresso’s marketing efforts. Nespresso predates the ...

The Visits API, which delivers valuable multi-touch attribution and insights into customer journeys. Additional APIs that provide targeted customer profile enrichment, access to essential contact ...

As marketers constantly test and learn on social media, whether it’s tapping into the hottest new trend like "brat summer" or "demure fall" or the hype around a viral food trend, enhanced KPIs also ...