Jaguar is rebranding itself, announcing a "new era" in an ethos tracing back to its founder, Sir William Lyons.

In a world constantly chasing the new, it’s fascinating to look back at the origins of what we now consider iconic. The logos ...

Household names such as Google, Amazon, Uber and Calvin Klein have all grown into industry-leading brands with simple typographic logos. Brands like these have used iconic logos to express a wide ...

Apple's Apple logo, simple and elegant, has become synonymous with innovation and creativity. With its dynamic movements, the Nike swoosh captures the spirit of athleticism. And who can forget the ...

The iconic Nike Swoosh logo is one of the most recognisable symbols in the world today. However, the origins of this simple checkmark design reveal an intriguing story of innovation and rebranding. In ...