he previously sported LeBron-inspired footwear in last season's playoffs, where he dominated with Nike Zoom Generation cleats that paid homage to James' first signature shoe.

The look is modeled after the pair Kobe Bryant debuted on Christmas Day 2010 and is exclusively customized for the USC ...

His signature shoe line, the LeBron series ... The packaging featured a custom "6" with a crown to represent James's nickname, "King James". LeBron has been featured prominently in the NBA ...

The look is modeled after the pair Kobe Bryant debuted on Christmas Day 2010 and is exclusively customized for the USC ...

James is indirectly saying it’s not the shoes, but the running back’s athletic prowess. While, of course, promoting his brand. Barkley’s sneakers are from the power forward’s custom pair of ‘Metallic ...

We went beyond concert tickets and gift cards here — though those are great, too — and curated some of our favorite music ...

The video starts with a mash-up of some of the biggest sports stars, including LeBron James and Naomi Osaka ... I’m going to switch my shoe brand or sneaker brand because they want me to ...

Devin Booker gave Mark Pope a custom 1996 Kentucky National Championship ... All the talk in Tinseltown this year has ...