The University of Cincinnati won't allow a middle school to be the Bearcats. Read the full cease-and-desist letter.

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Check out the best Christmas and holiday gifts for fans of the Bearcats, including jerseys, shirts, hats, hoodies.

Cheatham Middle School is undergoing a rebranding after the Cheatham County School District was informed in late October that it can no longer use the "Bearcats" mascot.

A licensing controversy is brewing between the University of Cincinnati and Cheatham Middle School over unauthorized ...

A middle school in Tennessee must choose a new mascot after the district’s athletic department said it received a ...

Tennessee's Cheatham Middle School must rebrand after the University of Cincinnati's cease-and-desist over the 'Bearcats' ...

NBA superstar Jayson Tatum rocked a pair of UC-themed Jordans to end the Cleveland Cavaliers' 15-game winning streak last ...

Total Quality Logistics (TQL) have chosen 10 student-athletes from the University of Cincinnati to represent their brand. TQL ...

The Cincinnati Bearcats basketball team is in the top 20 ... shopping list the perfect gifts this holiday season. The Jumpman logo is back at Fifth Third Arena and this is your chance to get ...