Campbell Soup Co. announced its intention to change ... were known for with shorter corporate title, or even an updated logo, in hopes of emphasizing other business.

A promotional video for a rebrand of British luxury car brand Jaguar is being criticized online for showing models in ...

The rebrand, which includes a new logo, is slated to launch Dec. 2 during Miami Art Week, when the company will unveil a new ...

Campbell Soup Co. announced its intention to change its name just over two months ago, saying it wanted to instead be known ...

Campbell Soup Co. announced its intention to change its name just over two months ago, saying it wanted to instead be known as the (slightly shorter) Campbell’s Co. Shareholders overwhelmingly ...

Campbell Soup Company. announced at its annual investor ... specific products in favor of shorter corporate titles or updated ...

Campbell’s is dropping “Soup” from its name — but the company ... The new name still “celebrates soup,” he said, and the logo ...