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Nielsen launches activation with Advanced Audiences, enhancing digital campaign precision, reach and effectiveness across New Zealand
Boost digital campaign precision in New Zealand with Nielsen Advanced Audiences. Powered by CMI, this first-of-its-kind solution offers over 4,000 tailored segments, seamless DSP integration, and ...
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Nielsen releases 2024 Food and Beverage Report, covering a decade of data on the sector’s ad spend, media trends and consumer shifts in Australia
Discover the decade-long evolution of Australia’s food and beverage advertising in Nielsen’s 2024 Report. Explore trends in ad spend, media placements, and shifting consumer attitudes toward ...
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FOX, Disney Capitalize On Multiplatform Viewing in Nielsen’s October Media Distributor Gauge
FOX hits company-high water mark in the Media Distributor Gauge with 8.4% of TV; exhibits largest monthly increase ...
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The Gauge™: Broadcast Hits its Stride in October on Strength of Drama and Sports Programming
Broadcast viewership continued its seasonal ascent in October, lifted by gains in both sports and drama viewing, according to ...
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The Gauge™: Mexico October 2024
During October, audiences in Mexico decreased their streaming usage by 1.1 points compared to the previous month, accounting ...
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The Gauge™: Poland | October 2024
In October, changes in the autumn season typically affect television viewing patterns, leading to variations in how people ...
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Need to know: What can you learn from your competitors’ ads?
Learn how analyzing competitors' ad media spend can help you optimize marketing budgets and expand audience reach.
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American Spirit Media Selects Nielsen for Local TV Measurement
Multi-year deal includes Local TV ratings for all six markets and includes Nielsen’s Ad IntelNielsen’s big data ...