In a cultural play, the Pernod Ricard brands collaborated with the pop star behind song-of-the-year contender “Espresso” on a ...

Users can take a picture of an item to receive insights tailored to the store they’re in, such as similar items that are in ...

In 2024, fragmented privacy laws, AI use and an uncertain financial landscape disrupted the marketing landscape, and next ...

To boost a game that has pulled in more than $3 billion in revenue in its first year, Scopely is running ads across TV, ...

Jim Mollica, Bose’s first global marketing chief, spoke with Marketing Dive about evolving the 60-year-old brand through more ...

Axios reported that the tech giant is no longer relying on third-party vendors and is pitching marketers on ad units within ...

Two new commercials under the brand’s long-running holiday campaign see it continuing to focus on striking a balance between ...

Amid record spending intentions by shoppers, holiday marketing campaigns reflect more diverse media mixes and experiments ...

The social media platform is banking on curated gift lists from the likes of Alicia Keys and Wirecutter to win shoppers this ...

Sports marketing has been a growing focus for the grocery ordering platform since undergoing a brand refresh and appointing a ...

The beer brand is celebrating the return of the Paramount drama with collectible caps featuring quotes from the show’s ...

The Kimberly-Clark brand tapped Turner Duckworth and FCB for a brand refresh and new campaign, respectively, as it marks its ...