But in five years of covering rebrands, I've never seen anything quite like the response to the new Jaguar branding. It's ...
There has been much discussion about Jaguar's rebranded image, with many acting like it has destroyed something sacred. But ...
Jaguar’s bold rebrand introduces a new logo and marketing strategy—but critics question if the automaker is losing sight of ...
The U.K. legacy carmaker successfully turns eyes toward its Dec. 2 design concept reveal, but is mocked online meanwhile.
Jaguars's rebrand has ignited a wave of debate. This attempted rebrand offers three critical lessons for CEOs attempting to ...
As it seeks to become an ultraluxury brand, Jaguar has unveiled a radical new design and logo that the auto marketer hyped as ...
Jaguar is rebranding itself, announcing a "new era" in an ethos tracing back to its founder, Sir William Lyons.
A promotional video for a rebrand of British luxury car brand Jaguar is being criticized online for showing models in ...
London-based phone company Nothing is getting a big awareness boost after making fun of Jaguar’s widely criticized new look.
Jaguar has urged people to "trust and reserve judgement" over the rebrand of the carmaker. The company, embarking on the ...
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